Boardroom Lessons from a Social Media Misstep
A Groupon offer for "Fatboy" beanbags leads Harvard blogger Lucy P. Marcus on an enlightening journey
Proposes a Social-Media BanPosted on Harvard Business Review: August 12, 2011 9:55 AM
To read more click the link below:
http://www.businessweek.com/management/boardroom-lessons-from-a-social-media-misstep-08122011.html
http://www.businessweek.com/management/boardroom-lessons-from-a-social-media-misstep-08122011.html